Local SEO Agency London | Local SEO Services | Passion Digital (2024)

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76% of consumers who search for “near me” visit a business within a day; should it be yours?

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Getting your business, on the map.

4 in 5 consumers conduct searches with local intent on search engines.

Get in touch with our team

76% of consumers who search for “near me” visit a business within a day, so getting in front of customers looking for your local companies presents a huge opportunity.

We’ve been helping local businesses generate more leads through our proven, bespoke local SEO strategies. We’ll work closely with your team to identify what’s relevant for your business and what’s not. Combined with our tools and tech, we’ll identify every opportunity to improve your local visibility.

Get in touch with our team

Increased local visibility.

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By optimising local search, businesses can significantly increase their visibility in search results, attracting more local customers actively looking for their services.

A well-optimised Google My Business profile and positive online reviews help to enhance a business’s trust and credibility, making potential customers more likely to engage with them.

Higher conversion rates.

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Targeting local search terms can lead to higher conversion rates, as users searching for specific services or products locally are often ready to purchase or visit the business.

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A strategic approach to local SEO.

1.

On-site Optimisation

Users and search engines need to be confident that you offer products and services locally for maximum visibility.

We’ll conduct a full website audit to identify the commercial opportunities that will bring in qualified local traffic.

From there, we’ll build a road map of what’s required from an on-site perspective, in line with our analysis, like keyword research, to meet your goals.

2.

Google Business Profile Optimisation

Search engines like Google show local business map listings in the top 3 results for many searches with local intent.

When optimised effectively, Google Business Profile (GBP) can be a powerful channel for capturing local customers searching for your business.

We’ll collaborate to optimise your GBP for maximum visibility. Since reviews play a big role in establishing local trust, we’ll collaborate on a strategy to drive these, too.

3.

Local Link Building & Citations Management

When people talk about your business online and link back to your website, it’s a great way to build local authority, especially for your important pages.

We’ll identify opportunities to build links that matter to key pages across your website to improve local visibility.

4.

Local Content Strategy

Demonstrating to users and search engines that you’re an expert in the local area is a proven method of improving local visibility.

We’ll devise a localcontent strategy supporting your commercial goals by driving more traffic and conversions to your important pages.

5.

NAP Optimisation

Correctly distributing your NAP (a.k.a. Name, Address, and Phone Number) across the web gives both users and search engines a clearer understanding of your business.

To optimise your NAP, we’ll find opportunities across all touchpoints, including social media, business directories, and structured data.

Increasing revenue by 180% for e-commerce accessories brand See how we did it
Driving +100% more generic traffic to inner pages in just one year See how we did it
Increasing enquiries from organic traffic by +5k See how we did it
Increasing blog traffic by 420% See how we did it

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Be unmissable to local customers.

Our local SEO guide

A successful Local SEO strategy means getting in front of customers who are looking for your local business, no matter what they’re searching for.

Whether you’re a local roofing company or a brick-and-mortar bike shop, potential customers use search engines to find your services nearby.

Our role as Local SEO experts is to make it clear to search engines that you’re the best result to show potential customers in the area.

The goal? More enquiries, more in-store visits and, ultimately, more commercial success.

Our local SEO guide

Meet the SEO Team.

Suzannah Simpson

Head of Organic Search

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Edward Currie

SEO Account Manager

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Robyn de Wet

SEO Account Manager

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Alex Tyers

SEO Account Manager

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Alexandre Hoffmann

Managing Partner

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Latest SEO insights.

SEO Alexandre Hoffmann 4 minutes Combining your SEO and CRO strategy: The key to an enhanced experience Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) are often perceived as two different strategies. SEO focusses on driving traffic to... Read Article SEO Alexandre Hoffmann 7 minutes Local SEO – How to do it properly The Rise of Local SEO Early Beginnings Local SEO started to become a distinct entity in the early 2000s. Around this... Read Article SEO Alexandre Hoffmann 6 minutes What’s INP and why should you care Have you been hearing the buzz about INP and wondering, “What exactly is INP?” You’re not alone! INP, or ‘Interaction to Next... Read Article

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